Margot Robbie and Ryan Reynolds received appreciation from Glen Powell for their exceptional marketing for Barbie.
Glen talked about the marketing phase of a movie during a conversation with THR on Friday.
He said, “So often actors look at marketing or publicity as, like, ‘Oh God, now I have to go market the movie? I just wanted to make it.”
Glen went on to add, “And then you look at a Margot Robbie or Ryan Reynolds, these actors who embrace marketing in unexpected ways, and what ends up happening is the audience has a blast while they’re publicizing a movie and then they’re desperate to see it.”
Later on in the discussion the Anyone but You star also praised the production company of Margot, LuckyChap.
“Margot’s involved in the inception of a project to production to post to marketing, and so nothing is an afterthought and everything feels cohesive,” he continued, citing Barbie as an example.
Margot and Ryan starrer Barbie was released on July 21, 2023.
The summer blockbuster movie accumulated 1.446 billion USD at the box office.
