Meghan Markle launches new lifestyle brand 'As Ever' on Instagram

Meghan Markle launches new lifestyle brand As Ever on Instagram
Meghan Markle launches new lifestyle brand 'As Ever' on Instagram 

Meghan Markle has officially launched her new venture on Instagram.

The Duchess of Sussex introduced a new way for her followers to stay updated on her lifestyle brand by creating an official Instagram account for it.

The businesswoman turned to her personal Instagram handle to announce her first collaboration with her brand, As Ever.

She made this announcement by releasing a heartwarming photo showing Meghan drizzling honey onto a croissant.

The former actress-turned-entrepreneur also penned a heartfelt caption alongside her post, "You're warmly invited: As ever, coming Spring 2025."

This post marked the debut of her lifestyle brand after Meghan revealed its rebranded name on February 17, 2025.

Prince Harry's wife has replaced her lifestyle brand, formerly known as American Riviera Orchard, with As Ever. 

Taking to Instagram, the British royal member shared a video of herself speaking about the details of her brand, saying, "The cat’s out of the bag."

"I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for. And also my business, which I think there has been a lot of curiosity about," she concluded.

For those unaware, Meghan Markle's new venture, As Ever, is set to launch in the spring of this year.

Read more : Royal

Prince Harry, Meghan Markle force to cut down expenses amid hefty bills

Prince Harry, Meghan Markle force to cut down expenses amid hefty bills
The Duke and Duchess of Sussex have reportedly let go of key staff members as they try to make key financial decisions

Sarah Ferguson pens emotional note for Texas flood victims

Sarah Ferguson pens emotional note for Texas flood victims
The Duchess of York has urged people to support local communities and volunteers amid the horrific flooding

King Charles, Queen Cammila to host state visit at Windsor Castle after decade

King Charles, Queen Cammila to host state visit at Windsor Castle after decade
King Charles and Queen Camilla prepare to host French President Emmanuel Macron for state visit

Prince William honors victims at 7/7 bombings 20th anniversary memorial

Prince William honors victims at 7/7 bombings 20th anniversary memorial
The Prince of Wales stepped out to attend a memorial service at the 7 July Memorial Gardens in Hyde Park

Kate Middleton's parents spotted mingling with senior royal at Wimbledon

Kate Middleton's parents spotted mingling with senior royal at Wimbledon
Carole and Michael Middleton made an unexpected appearance on the eighth day of Wimbledon

Prince Andrew’s life takes unexpected turn as FBI issues verdict in Epstein case

 Prince Andrew’s life takes unexpected turn as FBI issues verdict in Epstein case
Prince Andrew stepped down as a senior working member of the Royal Family after Jeffrey Epstein scandal in 2019

Danish Monarch make secret appearance at Wimbledon without Queen Mary

Danish Monarch make secret appearance at Wimbledon without Queen Mary
The 57-year-old royal was spotted watching the match between Chile's Nicolas Jarry and Britain's Cameron Norrie

Duchess Sophie, Prince Edward represent King Charles at sombre event

Duchess Sophie, Prince Edward represent King Charles at sombre event
The Duke of Duchess of Edinburgh, Prince Edward and Sophie Wessex attend sombre event on behalf of King Charles

5 times Queen Elizabeth II stole the show with her quick-witted sarcasm

5 times Queen Elizabeth II stole the show with her quick-witted sarcasm
From her cheeky reply to US President Bush to cake-cutting with a sword, 5 moments when late Queen Elizabeth II surprised the world with her humour

Kate Middleton’s motherly guilt leads to big promise to Princess Charlotte

Kate Middleton’s motherly guilt leads to big promise to Princess Charlotte
Princess Kate fulfilled her ‘long held promise’ to Princess Charlotte with a heartfelt move

King Willem-Alexander kicks off annual shooting tournament in solo outing

King Willem-Alexander kicks off annual shooting tournament in solo outing
The King of Netherlands, Willem-Alexander, attends first day of Oud-Limburgs Schuttersfeest

Prince William’s pal Robert Irwin issues apology ahead of reunion

Prince William’s pal Robert Irwin issues apology ahead of reunion
Prince William confirmed that he will attend Earthshot Prize in Brazil this autumn on his first visit to the country