Vivek Oberoi is a sole owner of a money-lending business for students.
Recently, Franchise India shared a video of the actor talking about introducing his zero-payment plan, saying he uses his personal brand to draw attention.
Vivek said, "I set up a start-up which was into education fee financing, non collateralized. That became very big. We reached 12,000 schools, colleges, and universities through a B2B network. But then we went on to connect to the C and owned that data.”
He continued, "We knew our customers directly, which was 45 lakh individuals who were going to school or college. That was very rich data, and that’s how the company was valued at almost $400 million (around ₹3400 crore). "
The star then added "What I realized is when I leveraged my association there, it got me two things. It had a positive social impact, which was authentic to who I am because I like doing things that create a positive social impact in my country from the grassroots up."
“It helped me a lot...When I fly personally, I fly first class, business class. Whenever I fly for a company that I'm a co-founder of, I fly economy with the whole team,” the star further explained.
On the professional front, Vivek Oberoi will begin shooting for Masti 4 alongside actors Riteish Deshmukh and Aftab Shivdasan early next year.
He will soon start shooting another schedule of an action thriller co-starring Tiger Shroff.
