Justin Bieber has caused a frenzy in the music industry as plans for the surprise release of the seventh album get revealed.
As reported by The Hollywood Reporter, the Love Yourself crooner will drop his brand-new album, which features 20 tracks, on Friday, July 11.
Sources have claimed that Justin took a trip to Iceland back in April to finish up the project, which will be his first album since 2021's Justice.
The news came hours after a black-and-white billboard was spotted in Iceland, featuring the pop icon with the word "swag," which many fans are speculating is the title of the album.
Moreover, Justin posted a small clip of a different billboard that contained all the titles of the upcoming tracks, including All I Can Take, Therapy Session, Swag, 405, Zuma House, Too Long, Forgiveness, Butterflies, Go Baby, Yukon, Way It Is, Soulful, First Place, Things You Do, Devotion, Dadz Love, Sweet Spot, Glory Voice Memo, and Daisies.
As insiders shared with THR in April, the dad-of-one had been hosting "jam sessions" at his Los Angeles residence, where attendees included his long-time DJ Tay James and musical director HARV.
Features on the album include Sexyy Red and Gunna as well as Cash Cobain, each of whom Bieber has shouted out on social media in recent months.
The exciting new project came amid the launch of his fashion brand, Skylrk, after months of teasing from both Justin and his wife, Hailey Bieber.
Notably, the brand's website went live a day after the Rhode founder shared a click on her Instagram account, where she rocked a Skylrk's hooded robe.
Justin Bieber's new brand contains a vast collection of shoes, apparel, and accessories.
