|
Rich Media Ad Sizes and Specifications |
| Format
Category |
Format
(WxH) |
Max
Initial Load File Size * |
Add’
l File Weight (Polite Download) |
Flash
Specifics |
Audio
Initiation |
Maximum
Animation Length |
Controls |
Web
Site Labeling & Other Items |
| In-Page
Video Ads |
For
example, 300x250 |
40
KB |
1.2MB** |
18
fps |
User
Initiated (on click) |
Anything
up to 15 seconds |
•
Control = “Close X”, Play, Pause, Rewind, Volume
• Font = 16 pt |
•
Label = “Advertisement”
• Font = 16 pt |
| Expandable |
User-initiated
Expandable |
40
KB |
80
KB |
18
fps |
User
Initiated (on click) |
Anything
up to 15 seconds
• Up to 15 seconds within ad |
•
Control = “Close X”
|
•
Label = “Advertisement”
|
| Floating
Units |
Variable |
80
KB |
160
KB |
18
fps |
User
Initiated (on click) |
Floating:
• 10 seconds max, if no user interaction
• Up to 15 seconds within ad |
•
Control = “Close X”
• Font = 16 pt
• Location = Fixed placement at the location of the first completely
visible frame
Not Applicable |
•
Label = “Advertisement”
• Font = 16 pt |
| Between-the-Page
Units |
Variable |
80
KB |
160
KB |
18
fps |
User
Initiated (on click)
|
Transitions:
• 10 seconds max, if no user interaction •
Up to 15 seconds within ad
|
•
Control = “Skip Advertisement”
• Font = 16 pt
• Location = Above the Fold in Lower Right Corner of Ad
|
•
Label = “Advertisement” or “Brought to you by”
• Font = 16 pt
• Location = Above the Fold and at Top of Ad
|
